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Brand Creation & Web Development

Smart Home
USA

A complete brand creation from scratch for a US smart home startup - logo design, brand identity, copywriting, and a WordPress website to launch their business and fuel rapid growth.

Logo Design Brand Identity Web Design Web Development Character Design UI/UX Copywriting SEO
Client Smart Home USA
Sector Smart Home Technology
Location United States
smarthomeusa.com
Smart Home USA website on tablet
Logo Design
Brand mark & character mascot
Brand Identity
Colours, type & visual language
Website Design
UI/UX & responsive layout
Copywriting
Website content & messaging
Brand Identity

Let's Get
Smart

When the Smart Home USA team came to us, the business was just starting up and needed everything from scratch. We designed their logo, brand identity, and character mascot from the ground up, creating a friendly, approachable tech brand that resonates with American homeowners.

Smart Home USA brand identity board
Colour Palette
Primary Blue#2196F3
Deep Blue#1976D2
Sky Blue#64B5F6
Navy#1A237E
Ice#E3F2FD
Typography
Montserrat
Headings & Body - Modern & Tech-Forward

Design Approach

A geometric sans-serif that communicates modern technology while remaining friendly and accessible. The rounded letterforms pair perfectly with the brand's approachable character mascot.

Character Mascot

A custom-designed character mascot adds personality to the brand, making smart home technology feel approachable and friendly rather than intimidating. The character appears across the website and marketing materials.

Tech-Friendly Blue

The vibrant blue palette positions Smart Home USA as a modern technology brand while building trust. The gradient from navy to sky blue creates depth and visual interest across digital touchpoints.

Character Design

Meet the Mascot

We designed a custom character for Smart Home USA to use across their promotional videos and marketing materials, bringing personality and warmth to the brand.

Smart Home USA custom character design for promotional videos
Website

A Digital Home
for Smart Living

We built a WordPress website that matched the new branding and gave Smart Home USA the online presence they needed to launch and grow their business in the competitive US market.

smarthomeusa.com
Smart Home USA full website view
01
From-Scratch Branding
Every aspect of the brand was designed from the ground up - logo, character mascot, colour palette, typography, and visual language.
02
Complete Copywriting
We wrote all website content from scratch, crafting messaging that speaks directly to American homeowners interested in smart home technology.
03
Growth-Ready Platform
Built on WordPress for easy content management, the site has supported Smart Home USA's impressive growth since launching in late 2020.

Want a website like this?

Whether you need a complete brand from scratch, a bespoke website, or the full package, we would love to hear about your project.

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Ready to Start Your Project?

Let's create something extraordinary together.

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