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Complete Rebrand & Website

HaytonsGB
Rebrand

A top-to-bottom rebrand for content creator HaytonsGB - new logo, brand identity, website, stream graphics, merchandise, and logo animation.

Logo Design Brand Identity Web Design Web Development Logo Animation Stream Graphics Merch Design SEO Copywriting
Client HaytonsGB
Sector Content Creator / Streaming
Date September 2021
haytonsgb.co.uk
HaytonsGB website shown in browser mockup
Logo Design
New brand mark & identity
Website
Design & development
Animation
Logo animation & motion
Stream & Merch
Graphics & apparel design
Brand Identity

Building the Brand
from the Logo Up

We started by re-designing the logo and based the rest of the brand off it. Everything HaytonsGB uses on stream, on merch, and online stems from this core identity. We also created a custom logo animation for use in video intros and stream transitions.

HaytonsGB animated logo reveal

Logo Animation

Complete Creative Control

This project gave us full creative freedom. We designed everything you see on his stream, from overlays and alerts to transitions and panels, all built around the new brand.

Merch-Ready Design

The brand was designed to work across digital and physical products. We created his merchandise line with apparel designs that fans could purchase directly through the new website's shop.

Website

HaytonsGB's New
Online Home

We built HaytonsGB's brand new website containing all the need-to-know information about the streamer and a place where fans can pick up his latest apparel from his shop.

haytonsgb.co.uk
HaytonsGB full website view
01
Brand Cohesion
Every element of the website was designed to perfectly match the new HaytonsGB brand identity, creating a seamless experience from stream to screen.
02
Integrated Shop
A built-in merch store lets fans browse and buy HaytonsGB apparel directly, keeping everything under one roof and on brand.
03
Stream-Ready
The site serves as a hub linking to all of HaytonsGB's platforms, making it easy for viewers to find content, social channels, and schedules.

Need a complete rebrand?

From logo to website to animation, we create cohesive brands that work across every platform.

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Ready to Start Your Project?

Let's create something extraordinary together.

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